Our Story

Since 2001 I have held different sales positions in various industries with both large Fortune 500 companies and small privately-owned companies. My various sales jobs provided for my family, but I could not shake the feeling that there was something better out there for me. There was something else that I wanted to add into the mix. I often thought about what I really wanted to do and what would make me truly happy.  I began to realize that for quite some time, I had been intrigued by the artwork that I had seen on different t-shirt brands.  My appreciation for certain brands’ artwork grew, and so did my brand loyalty.  Over time, I felt this was something I could do with my own ideas and designs that I had created in my spare time over the years.

In 2009, I came across a business article in Inc. magazine.  The article profiled a few businesses that started very small but found great success.  Some of these businesses sold their products out of a suitcase or the back of a car. Specifically, there was one t-shirt company that I read a lot about. This was my launch pad (my a-ha moment).  I felt inspired. I knew what I liked and what I wanted to produce for others. I created a logo and a couple of designs that became the foundation of my business.  However, this first attempt came to a quick stop. The timing was off, there were other things happening in life that deserved my time and attention.

As the years went by, I constantly thought about how to reinvent what I started years ago?  Where do I start? What products do I want to have and who can help? What will it take to create my own brand? This was something that was a big leap and very far out of my comfort zone.  

In early 2017, family and friends pushed me to sit down and make my dream happen. So, with their encouragement and support, that is exactly what I did. While the a-ha moment happened many years ago, it wasn’t until 2017 that I had the courage to start and I knew I wanted my brand to inspire people to try something new. Hiking, camping, surfing, climbing, kayaking, paddle boarding, wandering, exploring, discovering & simply connecting with the outdoors. 

In the spring of 2017 ElevenNorth Clothing Co was born. We are a lifestyle brand that is dedicated to connecting people with the outdoors by providing uniquely designed, top quality products that are practical for any adventure, activity or direction life takes you. Our inspiration was born from the eleven states that make up the northeast United States. This part of the nation is such a great place to be, explore and experience. It is an area that has no shortage of beaches, mountains, trails, lakes, rivers, forests, parks & historical sites. Our goal is simple: Build customer loyalty by providing uniquely designed, top quality apparel that inspires people of all ages to wander, adventure, and explore in the great outdoors. With our compass to guide you, now is the time to start creating your own direction.

Here at ElevenNorth we are creating our own direction – what’s yours?