Our Story

Since 2001, I have held various sales positions across different industries, working with both large Fortune 500 companies and small, privately-owned businesses. While these roles supported my family, I always felt that there was something greater out there for me—something I truly wanted to pursue. I spent time reflecting on what would genuinely bring me joy, and I realized I had developed a passion for the artwork I admired on different t-shirt brands. My appreciation for these brands grew, along with my loyalty to them, and eventually, I felt inspired to channel my own ideas and designs into something meaningful.

In 2009, I stumbled upon an article in Inc. magazine that showcased several small businesses that had achieved remarkable success. Some of these companies began selling their products from a suitcase or the back of a car. One t-shirt company, in particular, caught my attention and ignited my ambition. This was my moment of clarity. I felt a spark of inspiration, knowing exactly what I admired and wanted to create. I began developing a logo and a few designs that laid the groundwork for my future business. However, life got busy, and my first attempt quickly came to an end.

As the years passed, I often pondered how to revive my initial dream. Where should I begin? What kinds of products did I want to offer, and who could help me bring them to life? Creating my own brand felt like a significant challenge and was far beyond my comfort zone.

In early 2017, with encouragement from family and friends, I finally took the leap to pursue my dream. While my moment of inspiration had come years earlier, it was in 2017 that I found the courage to start. I envisioned my brand as one that would inspire people to embrace new adventures—hiking, camping, surfing, climbing, kayaking, paddle boarding, exploring, and connecting with the great outdoors.

That spring, ElevenNorth Clothing Co was born. Our lifestyle brand is dedicated to fostering a connection between people and nature by offering uniquely designed, high-quality products suitable for any adventure or life path. Our inspiration stems from the eleven states that make up the northeast United States, a region rich in natural beauty with an abundance of beaches, mountains, trails, lakes, rivers, forests, parks, and historical sites. Our mission is clear: to cultivate customer loyalty by providing distinctive, high-quality apparel that encourages individuals of all ages to wander and explore. With our compass to guide you, it's time to embark on your own journey and create your own path.

Here at ElevenNorth we are creating our own direction - what's yours?